A well-informed employee is the best salesperson a company can have. E. J. Thomas

Viral Marketing

Viral marketing is spreading a brand’s message person to person via word of mouth. It encourages people to pass along marketing messages to friends, colleagues, and/or family, thereby creating exponential growth in the message’s reach. It is nicknamed “viral” because the exposure to a message mimics passing a virus from one person to another. Typical techniques include email messages, jokes, web addresses, funny film clips, and games that get forwarded electronically by recipients.