Organizational mission 9:00 AM
Organization's commitment to a type of business and a distinctive marketplace role. It is reflected in the attitude to consumers, employees, suppliers, competitors, government, and others.
Variety-novelty seeking 8:29 PM
A personality trait, which measures a consumer’s degree of variety seeking. Individual who possess this personality trait are often purchase products, which have some variety or novelty in them.
Cross-cultural influences 8:34 PM
Norms and values of consumers in foreign countries that influence the strategies of multinational firms marketing their products abroad.
Family Branding 8:30 PM
The practice of marketing several company products under the same brand name.
Premium house 3:24 PM
Special agency, which buys and supplies goods used for sales promotion purposes, often buying on an international scale.
Designated market area (DMA) 10:12 AM
The geographic areas used by the Nielsen Station Index in measuring audience size, from which stations attract their viewers.
Relative precision 12:51 PM
The degree of precision desired in an estimate of a parameter is expressed relative to the level of the estimate of the parameter.
Greeters 8:26 PM
Supplier employed sales representatives who solicit business from retailers on buying trips.
Lookalike branding 10:26 AM
Packaging a product in such a way that it looks similar to the brand leader, without actually making the pack or brand name identical.
Cold mailing 10:04 AM
Direct mailing to new prospects as and when a mailing list is hired. The response rate of cold mailing is generally very low.
Import 9:57 AM
Imports: Goods or services entering a country.
Importers: Retailers and wholesalers that fulfill the same functions as distributors. Generally do not have exclusive rights to the product.
Importers: Retailers and wholesalers that fulfill the same functions as distributors. Generally do not have exclusive rights to the product.
Functional matrix 9:38 PM
An organization option in which the matrix leans toward the functions. Participant have dual reporting relationships, but the functional reporting is intended to dominate the thinking and action.
Vertical sales organization 8:06 PM
Organization that has several levels ofmanagement all reporting upward to the next level.
Gable end 1:40 PM
In the context of outdoor advertising it refers to poster site on side-wall of house or shop.
Goodness-of-fit test 1:37 PM
Statistical test employing χ2 to determine whether some observed pattern of frequencies corresponds to an expected pattern.
Visit duration (Web) 8:05 PM
The length of time a user spends on a Web site during a visit, or the number of pages viewed at a Web site during a visit.
Advertorial 8:04 PM
Lengthy print advertisements that are laid out to resemble editorial material, often it is difficult for readers to distinguish between the two.
