A well-informed employee is the best salesperson a company can have. E. J. Thomas

Generic Brands

These are unbranded products offered by retailers, usually at a lower cost than similar branded products. Initially, generics were given minimal packaging, advertising, and promotion support but they are now seeing more support and offering greater competition. Consumers have been educated that the quality of generics rivals that of their branded cousins, and larger numbers of customers are purchasing generics, regardless of the lack of premium associations.